Staff engineering across growth systems, software quality, and technical leadership.

Work across growth engineering, SEO tooling, analysis, and mentorship, including on a small cross-functional Growth Labs team reporting to the VP of Growth.

Roles

• Staff Developer, Growth Labs · October 2023 – Present
• Staff Developer, Plans & Pricing · December 2021 – September 2023
• Staff Developer, Growth Engineering · May 2020 – November 2021

Selected work

• Built Grow SEO, an early-access app that helps merchants improve product and collection pages, and contributed to its evolution into Autopilot SEO for merchants across Shopify.
• Joined a four-person team to lead architecture, planning, experiments, and rollout of region-specific subscription plan pricing, expanding coverage from 1 to 244 countries in six months. Grew the team, mentored new members, and built trust and safety as the work scaled.
• Helped scale local-currency billing in 2023, expanding support beyond USD and GBP to CAD, SGD, INR, and JPY.
• Built an SEO crawler and audit tool that helped merchants identify technical issues affecting search visibility and increase organic traffic.
• Built patterns and guardrails for agent harnesses that help non-engineers create and own data pipelines and serverless functions.
• Direct agents to automate work, build monitoring feedback loops, and develop new capabilities in parallel. Shopify's approach to visible agent interactions offers context for this work.
• Mentored senior and staff developers across the department.
• Won Shopify's company-wide Growth HackDays in 2022.

Led development and maintenance of SEO and partner tools used across TripAdvisor and TAMG affiliates, including data pipelines, diagnostics, scraping, and infrastructure migration. A 2018 travel search study provides context on TripAdvisor's organic search presence during this work.

• Built SERParazzi, a daily scraper capturing more than 600,000 Google search results for about $15 a day, reducing third-party costs by over 90%.
• Maintained more than 20 business-critical data sources in TripMix, a company-wide time-series graphing and diagnostics platform.
• Improved ETL parsing speed by 3× and reduced disk usage by 15%; migrated SERP data from MySQL to PostgreSQL and filesystem storage.
• Designed A/B tests and conversion experiments, and worked with Revenue Operations on analysis supporting $16 million in run-rate revenue.
• Built SEO dashboards, a URL inspector, competitor alerts, link tracking, and keyword research tools; made tools available directly to TAMG partners.
• Integrated four acquisitions into the SEO toolset and supported international work, including a targeted SEO initiative in Japan.
• Owned BigQuery pipelines and reprocessed revenue data for quarterly earnings; improved dashboard availability with alerting and queue optimization.
• Mentored engineers and reviewed code across the team.

Built Restore, a Ruby on Rails application for restoration teams, on a small SaaS team. The product brought project records and reporting to desktop, phone, and tablet. Responded to customer feedback, maintained cloud-hosted Docker containers, and created training and marketing materials.

Built and led work on Maintenix, an enterprise aviation maintenance system, progressing from developer to technical lead and senior software architect.

Roles

• Senior Software Architect · 2010 – 2015
• Technical Lead / Project Lead · 2007 – 2010
• Software Developer · 2005 – 2007

Selected work

• Led architecture and delivery across UI, batch processing, and database models for aviation maintenance workflows, including production planning and control and long-range planning.
• Delivered more than 600 function units for Qantas across multiple releases, ahead of schedule and defect-free.
• Championed a public API initiative, defining architecture and test strategy for hundreds of versioned endpoints.
• Built the first prototype for moving parts of Maintenix into a centralized cloud offering, an approach that became a standard part of the product.
• Led mobile research with Sencha Touch.
• Led local and international teams of up to eight developers, provided design and code review, and mentored developers, QA, and support staff.
• Owned and improved a suite of more than 15,000 automated tests; built JUnit and Selenium tooling, including visual regression in CI.
• Integrated Sonar and Crucible, developed quality dashboards, and helped teams improve their development and testing practices.
• Implemented enterprise features and frameworks using Java, Oracle PL/SQL, HTML, and JavaScript.

Automated student and faculty reports using Perl, MySQL, and LDAP; wrote technical manuals and supported staff through a learning-system transition.